Marketers are always on the lookout for innovative ways to increase traffic to their websites and also to keep in constant touch with their customers. Digital marketing is an absolute necessity in all types and sizes of businesses today as the business models, and revenue stream have gone digital.
A survey conducted by Gartner in 2014 on digital marketing, found that customer experience will play a pivotal role by 2016. It also went on to reveal that 89% of the companies will rely on and also compete purely on the basis of customer experience. One of the top predictions of Gartner for the future of digital marketing was that by 2017, 50% of consumer product investments of any company will directly depend on the tastes, preferences and the experience of its consumers. Before delving into the digital marketing trends of 2016, let’s take a peep into the digital marketing strategies that are currently trending.
Online Marketing Strategies trending in 2015
- Content that was a king is an emperor now- Marketers will continue to switch from the conventional digital marketing tactics to creating engaging and relevant content. Companies will focus on enhancing the customer experience and deliver handpicked content. It’s imperative to have a medium to help messages stand out in the crowd. Visual storytelling has gained importance. It is suitable for engaging and nurturing consumers with the use of videos and visual stories.
- The increased relevance of mobile technology- People utilize mobile devices throughout the day and in different contexts. This enables marketers to target them for longer time periods and at different times of the day. Customers are using the concerned mobile apps to make their purchases. Also, their purchasing decisions are influenced by the reviews that they see on the social media platforms such as Facebook and Twitter.
- Marketing Analytics is blossoming- Marketers have leveraged many analytical tools to find out how customers interact with their products/services. Marketing automation technology is being harnessed more and more. In other words, marketing data will be pivotal to any marketing effort and obtaining it will become simpler and quicker.
- Digital marketing in 2015 focuses on the importance of the human element- People prefer to give business to individuals and organizations that they are familiar with, like and trust. This involves giving more importance to relationships rather than sales and nurturing connections instead of simply promoting products and services.
Digital Marketing Trends Expected in 2016
- Marketing investment will be focused on providing the best user experience- This will be the area where most companies will be competing on for the next couple of years.
- Companies will spend more on acquiring and analyzing data- They will leverage more value from data both directly by selling it and indirectly by disseminating it throughout the company and acting on the data.
- Digital commerce will be connected with marketing- There will be a higher investment in digital commerce and a bigger role in fashioning, engaging commerce experiences.
- Expansion of the Technology role for marketers- Marketers will be closely associated with all technology that touches customer as they are the ones who know customers the best. They will set technology not just related to marketing but for all technologies that are customer facing.
It is important to implement the latest and most promising digital marketing strategies to strengthen the company’s brand, reputation as well as revenue. Start early and act fast so that your firm doesn’t miss out on the commercial returns.
Contact us at sales@yumadigital.com, to strategize your online marketing
